WHO WE ARE
Our story
Roasted for Resilience. Brewed to Revive. Driven by Purpose.
Self Rez Coffee started with a single blend: Life Line—our answer to the kind of day that demands more from you. We created it to be that dependable cup of coffee you reach for when you need to push through, reset, and keep moving forward. From that moment, the brand took shape around a mindset: resilience.
We considered names like Self Revive Coffee, but it lacked the energy we were after. Self Rez just clicked. It was bold, memorable, and perfectly captured what we stand for—the power to reset, refuel, and rise again. As veterans and first responders, we’ve lived through times when getting back up wasn’t optional—it was necessary. That mindset is baked into everything we do.
At Self Rez Coffee Co., we’re proud to be a veteran-owned business, founded by a 9-year Army Infantry veteran who understands discipline, grit, and the power of community. We roast every order in-house, on demand, and in small batches. No coffee sits on a shelf here—freshness is non-negotiable. Our roasters work daily to balance quality, consistency, and speed, because you deserve coffee that performs.
But we’re more than just great coffee. Our faith, values, and commitment to service run deep. We believe in honoring purpose—whether it’s through our work ethic, how we support our community, or the message behind every roast.
We also believe innovation has a place in tradition. Our Amino Acid-infused blends are built to give you more from your coffee—function and flavor in every sip. And flavor-forward offerings like Whiskey Wake Up bring bold personality to the table for those who want to explore something new without sacrificing quality.
From sourcing ethically, to roasting with precision, to treating every customer like family—Self Rez is about more than coffee. It’s about strength, recovery, and the belief that no matter how hard life hits, you always have the power to rise again.
OUR MISSION
At Self Rez Coffee, our mission is clear: to fuel resilience, revive your focus, and serve every cup with purpose. We craft coffee that does more than taste great—it uplifts, empowers, and helps you rise to whatever the day demands. Whether it's the quiet moment before the chaos or the push that gets you through it, we believe every sip should serve a purpose. That’s why we roast in small batches, using multiple in-house roasters to deliver coffee at its absolute peak. No shortcuts. No compromises. No roasted coffee sits on our shelves for more than a week—freshness is non-negotiable. But our mission goes beyond the brew. As a veteran-owned business, we're guided by values rooted in faith, discipline, and service. We believe in giving back, building community, and honoring those who show up and press on—every single day.
Roasted for Resilience. Brewed to Revive. Driven by Purpose.
That’s more than our tagline—it’s our way of life.
Meet The Team
STEPHEN - OWNER
Stephen is a 9-year Army Infantry veteran who knows firsthand the meaning of grit, discipline, and resilience. After being medically discharged, Stephen shifted his mission from the battlefield to building something that could genuinely serve people in everyday life. Married, a proud father, and the handler of six energetic dogs, Stephen found his next purpose through two lifelong passions—coffee and fitness. That vision came to life with the creation of Life Line, the very first blend he roasted. It wasn’t just a great-tasting coffee—it was dependable, energizing, and built for the days that hit the hardest. That same spirit inspired the name Self Rez Coffee. Stephen’s mission is simple: to roast coffee that helps people rise—whether it’s through energy, focus, or just a moment of calm in a hectic day. He believes real change doesn’t start with grand gestures—it starts with small actions, daily habits, and a mindset that refuses to quit. And if one cup of Self Rez coffee can help someone reset, refuel, or rise again, then that mission is already a success.
KENNY - CONTENT CREATOR MANAGER
Kenny is an American actor, model, and avid gamer and hunter. Married with 2 young adults, a gorgeous, very intelligent daughter on her way to med school, and a handsome young man preparing for the service himself and O-yea 6 dogs, because we all know... (man's best friend!) Retired as a Navy Chief after 22 years of service with multiple combat deployments. Owning a business has always been in the plans, and partnering with long time friend, Stephen, and Self Rez Coffee was a perfect fit! Coffee is a passion, and with the intention to open individual coffee shops, expanding the Self Rez Brand just feels right! Remember Friends don't let friends drink bad coffee!