WHO WE ARE
Built With Purpose.
Self Rez Coffee Company was founded on faith, discipline, and a commitment to serve, through coffee that shows up consistently, and a mission that reaches beyond the bag.
The Beginning
Self Rez Coffee Company didn't start with a business plan or a trend in mind. It started with a moment of prayer, a quiet decision to build something that mattered, something honest, and something rooted in purpose.
Coffee had always been part of demanding days, early mornings, long hours, and environments where reliability mattered. In those moments, coffee wasn't about luxury or experience. It was about showing up and getting the work done.
From the beginning, Self Rez was built with the belief that if something is worth doing, it's worth doing with intention, integrity, and faith at the center.
Faith as a Foundation
Faith isn't a slogan for us. It's the foundation.
It informs how we treat people, how we run the business, and how we think about responsibility beyond profit. It reminds us that success isn't just measured by growth, but by impact — and by how we serve others along the way.
Our faith doesn't demand attention. It guides our decisions quietly and consistently.
Our Mission
Our mission is to build dependable, high-quality coffee while actively giving back to veterans, first responders, and the communities we serve.
Self Rez exists to support those who serve, protect, and show up every day — often without recognition. Through our coffee and our partnerships, we aim to create meaningful, tangible impact, not symbolic gestures.
Giving Back
Giving back isn't an afterthought — it's part of why Self Rez exists.
We support veteran and first responder causes through dedicated products, charitable contributions, and community partnerships. As the company grows, so does our ability to give — and that responsibility is something we take seriously.
We believe support should be practical, respectful, and consistent — not loud.
How the Mission Shows Up in the Coffee
Consistency & Reliability
Because the people we serve rely on consistency.
Coffee First
Real coffee, roasted fresh — no shortcuts.
Purpose-Driven Innovation
Functional coffees are created to meet real needs, not trends.
Transparency
What's in the bag matters. Integrity matters more.
Who We Build For
- Veterans & military
- First responders
- Trades and outdoor workers
- Athletes and trainers
- Anyone who values discipline, routine, and purpose
We build coffee for people who carry responsibility — on the job and at home.
Community
Community matters to us because it's where impact is felt most directly. Whether it's local support, partnerships, or simply showing up, Self Rez is committed to being more than a brand — we aim to be a positive presence.
Coffee is the vehicle. People are the reason.
Looking Forward
Self Rez Coffee Company will continue to grow, but the mission won't change. We will continue to build coffee with integrity, serve our community with intention, and give back where it matters most.
Coffee With a Mission.
If you believe coffee can be more than a product — if you value faith, service, and consistency — welcome to Self Rez.
Who We Support
Giving back isn't an afterthought — it's part of why Self Rez exists. We support organizations that serve veterans, first responders, and their families, focusing on groups that provide real, tangible impact.
Always Give Back
Supporting veterans and their families through direct aid and community outreach.
Visit websiteStack Up
Connecting veterans through gaming, community building, and mental health support.
Visit websitePISTLE - Post Incident Stress & Trauma in Law Enforcement
Supporting first responders through peer support, advocacy, training, treatment options, family support, and counsel.
Visit websiteGeorgia Police K9 Foundation
Supporting law enforcement K9 units and the officers who serve alongside them.
Visit websiteSupport may vary by product, campaign, or season and is subject to change.
