Lately you may have noticed rising prices—coffee isn’t immune to inflation, climate shifts, or global supply chain pressures. As a small-batch, mission-driven roaster, we believe you deserve more than vague excuses. You deserve honesty. Below is what’s actually happening in the coffee market—and how that impacts us (and you).
1. The Raw Bean Market Is Under Strain
Climate & Weather Risks
Major coffee-producing countries, especially Brazil and Vietnam, have been hit by unpredictable weather: droughts, heat waves, erratic rainfall. These conditions stress coffee trees, reduce yields, and force growers to take losses or replant.
Coffee leaf rust (a disease) is also a recurring stress point for producers — when widespread, it further suppresses harvests.
Global Demand Remains Strong
Meanwhile, demand for specialty coffee, artisan roasts, and functional blends is growing. Coffee consumption in emerging markets continues rising.
Tight supply + steady or increasing demand = upward pressure on prices.
Futures & Commodity Prices Have Spiked
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In early 2025, Arabica futures climbed past $4.41/lb, an all-time high for many specialty producers. Coffee Intelligence
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More recently, prices have stayed volatile as supply chains struggle to catch up.
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The ripple effect: raw bean costs feed into every step of the supply chain—shipping, import duties, storage, packaging.
2. The Delay from Bean Price to Consumer Product
Raw bean costs don’t instantly translate into retail increases. The adjustments work through layers:
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Bean buyers lock in contracts in advance.
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Roasters may absorb short-term fluctuations.
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Inventory buffers delay full pass-through.
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Eventually, retail prices shift—often with a lag of 6–12 months. Reuters
So when you see a price change now, you're often catching up to pressures that started months ago.
3. What This Means for Roasters (Us) & Why We Adjust Prices
Margin Squeezes
If we kept charging the same price while our costs rose, we'd be cutting quality, delaying payments to suppliers, or taking losses. That’s not sustainable.
Trade-offs
We can’t just raise prices “because we want more profit.” That erodes trust and alienates customers. Nor can we absorb cost increases indefinitely.
So we monitor closely and make proportional moves—trying to preserve your experience and ours.
4. Why We’re Lowering, Not Raising
At Self Rez, we’ve always tried to price our coffee in a way that makes sense — fair for our customers, sustainable for the business, and honest to the work that goes into every roast.
When costs in the coffee world started jumping — raw beans, flavoring ingredients, packaging, freight — we adjusted new product launches slightly higher to keep up. It wasn’t about chasing profit; it was about keeping quality and operations intact while the market shifted faster than anyone expected.
Now that things have begun to stabilize, we went back through the numbers and realized we had room to roll some pricing back. Efficiency improvements, steadier supply costs, and smart sourcing have given us a little breathing room — and we’d rather pass that on to you than hold it.
That’s why BrewFit+ now sits at $20.99.
Same freshly roasted, small-batch, electrolyte-infused coffee.
Just priced in a way that reflects today’s reality instead of last year’s chaos.
We’ll keep reviewing the market regularly — if things swing up again, we’ll adjust honestly; if they ease, we’ll adjust again. That’s our promise: fair prices that move with integrity, not trends.
5. What You Should Expect in Coffee Prices Going Forward
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More volatility. Prices may rise or fall as weather or politics shift.
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Smaller, more frequent price adjustments. Large jumps will be less sustainable.
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Greater transparency from brands. Consumers are demanding to see supply chains, cost breakdowns, and fairness.
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Premium coffee will stay premium. Mass-market beans will see deeper cuts, but quality, specialty, and functional blends will carry margins.
6. What We’re Committing To (Your Guarantee)
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We will publish pricing updates when we change — no hidden hikes.
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We’ll continue optimizing operations (logistics, packaging, procurement) so more value goes to you.
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We’ll never compromise on craft or freshness. If costs force changes, we will explain, not hide.
Coffee is more complicated than “beans + brew.” It’s farms, weather, trade, energy, labor, packaging, and trust. In this environment, what matters most is not just the product in the bag—but how the brand treats you through every turn.
We believe in fair pricing, honest communication, and relentless quality. The new price point of $20.99 is our best effort to balance all of that—right now, in this market, for you.