Reconnecting Veterans with the Outdoors
Self Rez Coffee Company proudly supports American Warrior Outdoors — a 100% veteran-owned nonprofit dedicated to reconnecting veterans and active-duty service members with the healing power of the outdoors.
About American Warrior Outdoors
American Warrior Outdoors is a 100% veteran-owned and operated nonprofit dedicated to reconnecting veterans and active-duty service members with the healing power of the outdoors. Their mission is to provide outdoor experiences that foster camaraderie, mental clarity, and a renewed sense of purpose.
Through guided hunts, fishing trips, and outdoor events, AWO creates spaces where veterans can decompress, connect with others who understand their experience, and rediscover meaning beyond the military structure they've left behind.
Visit American Warrior Outdoors →︎Why This Mission Aligns with Ours
The transition out of service is one of the hardest periods in a veteran's life. The structure, purpose, and brotherhood of military service don't translate automatically into civilian life — and that gap is where too many veterans struggle.
American Warrior Outdoors addresses that gap with something grounding: the outdoors. Nature, shared experience, and community. It's simple, it's effective, and it works. That approach — no shortcuts, real results — is exactly how we think about what we do too.
This support exists because purpose doesn't stop when the uniform comes off.
The Pursuit — Built for the Mission
Supports AWO
The Pursuit
The Pursuit is the coffee we created to stand alongside American Warrior Outdoors' mission. Named for the drive that keeps veterans moving forward — a portion of proceeds from every bag goes toward funding AWO's programs and outdoor experiences.
This coffee exists because we believe in what AWO does — and this is how we show it.
$20.00 ·In Stock
Shop The PursuitShared Values
Coffee That Funds the Next Expedition.
Every bag of The Pursuit supports veterans reconnecting with the outdoors, with purpose, and with each other.