How We Give Back.
We're veteran-owned, and giving back isn't a marketing line for us — it's the reason we started. We know what service costs, and we know it doesn't end when the uniform comes off. So every bag of coffee we roast helps support the organizations doing the real work for our veterans, our first responders, and the K9s who serve right alongside them.
When you brew a cup, you're part of it too.
The Organizations We Stand Behind
Always Give Back
Veterans & Active DutyFounded in 2021, Always Give Back (AGB) began with one mission: to honor the sacrifices of our veterans and active-duty heroes by giving something meaningful in return — custom-built gaming PCs that open doors to connection, purpose, and opportunity. Since founding, AGB has delivered over 90 custom PCs to disabled veterans — not just for gaming, but for rebuilding lives: continuing education, creating new income streams, and rediscovering belonging through community. In 2023, AGB expanded to active-duty members with care packages that bring a piece of home to those serving around the world.
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GA Police K9 Foundation
Law Enforcement K9sThe Georgia Police K9 Foundation's mission is to protect and serve active and retired law enforcement K9s throughout Georgia by providing equipment, training, and care. Their vision is a future where every agency has access to highly trained, well-supported K9s — active or retired — creating safer communities and upholding the welfare of the dogs who protect and serve us.
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Stack Up
Veterans & Gaming CommunityIn military and law enforcement, a "stack" is the formation an assault team forms before entering a room. For Stack Up, the stack means something else — a strong community of friends, family, brothers and sisters in arms, and supporters, all coming together for one mission: supporting veterans through video gaming. Connection. Community. Purpose.
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American Warrior Outdoors
Veterans & Active DutyAmerican Warrior Outdoors is a 100% veteran-owned and operated nonprofit dedicated to reconnecting veterans and active-duty service members with the healing power of the outdoors. Their mission: outdoor experiences that foster camaraderie, mental clarity, and a renewed sense of purpose. Because sometimes the best debriefing happens in the field.
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Pistols for First Responders
Law Enforcement & Public SafetyDedicated to providing resources for law enforcement and public-safety professionals battling the effects of stress from critical incidents endured in the line of duty. Staff are current and retired law enforcement officers and firefighters who have lived that stress themselves — so the support comes from people who truly understand it. No outsiders. No guesswork.
Learn moreService Doesn't End When the Uniform Comes Off.
We started Self Rez Coffee because we believe in purpose beyond the product. Coffee is the vehicle. The mission is bigger than a bag of beans.
Shop with Purpose.
Fresh-roasted, small-batch coffee. Veteran-owned, and built around a mission that goes beyond the cup.
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