First Alarm
Roasted fresh in small batches. Never mass produced.
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Flavor Profile
Coffee Attribute Profile
Details
Grind Guide
Not sure which grind to pick? Match it to how you brew. Whole bean gives you the most control — grind fresh right before you brew.
Best if you have a grinder. Maximum freshness and full control over every brew. Grind only what you need, when you need it.
Texture: Unground beansVery fine and powdery. Built for high-pressure machines and strong, concentrated shots.
Texture: Powdered sugarQuick brew methods. Fast extraction and bold flavor — ideal for short brew times.
Texture: Table saltThe everyday all-rounder. Balanced extraction for standard coffee makers — Mr. Coffee, Breville, and the like.
Texture: Coarse sandSlightly coarser than drip to avoid grittiness and improve plunge resistance. Made specifically for French Press.
Texture: Rough sandChunky, sea-salt texture. Prevents over-extraction during long steeps — the right call for cold brew.
Texture: Sea salt

